Web Design · AI Prototyping · Brand Consulting — For Founders & Small Businesses
Websites, rebuilt fast — Squarespace makeovers & AI prototyping
I help small businesses and founders get a website that actually works — without the six-week agency timeline.
About
For the past several years I've been building and running my own brand end-to-end — identity, website, content, and marketing strategy — for my coaching business. That hands-on experience is what I bring to client work: I've felt the actual problems founders run into with a DIY website, and I know what needs fixing versus what's fine as it is.
I work directly with founders and small teams — no account managers, no six-week timelines.
Own brand, built end-to-end
Identity, site, content & strategy — all run solo.
AI-prototyping specialist
Rapid, working builds with tools like Lovable.
Squarespace-focused rebuilds
Fast turnaround, no unfamiliar platform to learn.
Castleford, West Yorkshire
Remote, UK-wide.
Who this is for
Founders & solo businesses
- Your Squarespace site was DIY'd under time pressure and needs a proper refresh
- You have an idea and want to see it as a real product before committing to a build
- Your brand feels scattered across the site, socials, and materials
Small teams
- You need a working prototype fast to validate a project internally or with investors
- Your site is overdue a redesign but doesn't warrant a full agency engagement
- You want messaging and positioning tightened before a launch
Services
01
Squarespace Makeover
A full refresh of your existing Squarespace site — modern layout, mobile-optimized, faster load times, and copy/structure cleaned up so it actually converts.
- Homepage + up to 4 additional pages redesigned
- Mobile layout refresh
- Basic SEO cleanup (titles, meta descriptions, image alt text)
- One round of revisions
02
AI Prototyping
Turn an idea, sketch, or brief into a real, clickable product in days — built with AI-assisted no-code tools. Good for validating an idea before committing to a full build.
- Functional prototype (web app or site)
- One round of revisions
- Walkthrough of what's built, and what a full build would take next
03
Brand Consulting
Positioning, visual identity, and messaging for founders doing it all themselves who need it to feel cohesive.
- Brand positioning summary
- Core messaging (tagline, value proposition, key phrases)
- Light visual direction (colors, type, mood)
Proof, not promises
No fabricated testimonials — these are self-directed projects, built with the same process on offer here.
matthewdidonato.co.uk
Built with the same AI prototyping process on offer above — from a rough brief to a live site in days.
Accent Clarity Coaching
Brand identity, copy, and full Squarespace build for my own coaching business, done end-to-end.
Zen Den Wellbeing
A booking system prototyped with AI tooling — from idea to a working flow.
How it works
Tell me what's not working
A short brief or a quick call about your site or idea.
I get to work
Most Squarespace makeovers take 2 days; prototypes and brand work depend on scope.
You review and launch
One round of revisions included, then it's yours.
Get in touch
Have a site that isn't working for you?
Send me a brief and I'll tell you honestly whether a makeover, a prototype, or a brand refresh is the right first step.
or email me directly: matthew@matthewdidonato.co.uk
Matthew Di Donato — Web Design, AI Prototyping & Brand Consulting · Castleford, West Yorkshire · Remote, UK-wide.